Tuesday, September 11, 2007

Oh how I hate Thee

All these commercials that try to capture the essence of youth/gen-x culture. Oh I how I hate thee.

It seems that they're all cell phone related too. There are 2 commercials in particular that recently have me irking and cringing everytime they come on. One is the current T-Mobile, Sidekick commercial that has a bunch of teen/twenty some year olds messaging each other to congregate at at a grocery market to perform the oh so cool act of having a cart race. Ooooo, look at us, we're so rebellious, we're so cool, we're racing down the aisles of a grocery market, we're young and free, Ooooo. I think what would have actually saved that commercial would have been better music. It's not that the music is that bad on that commercial, but it's just not good enough to overshadow the stupidness of the commercial.

The second commercial that really annoys me? Well it's actually a set of commercials. It's for the Canadians - the Rogers My5 commercials. Man, are these ever annoying. Again, they're trying to capture the way teenagers actually act. Now, granted I'm no longer a teenager anymore, but still, these commercials just don't seem to come even close and manage to annoy at the same time. One of the commercials features a bunch of kids sending off their best friend to college and wondering who this girl "Ellen" is in his My5. Turns out to be his mom. Oh, how funny. How about the other one they had running where a couple of friends were playing rock, paper, scissors to get into their friends' five. They say something stupid about how Paper crushes rock or something like that. I couldn't be bothered with remembering how stupid the commercial was. Whatever, it just annoys me. I think what makes it worse is that this is coming from the company who not to long ago had a really sweet parkour commercial. Actually, what makes it worse than that is the fact that the equivalent T-Mobile My5 commercials are pretty damn good. Case in point, the "Why is my girlfriend in your 5?....Secret Lovers" commercial, I thought was hilarious.

I'm not sure why these things get on my nerves so much. I guess it's because I'm someone who really respects a good commercial. And I guess it's because I've seen good work from these companies in the past. And I also guess it's because these commercials think they're actually doing some good - it's not like their harmless. In my opinion, they basically fail miserably at what their trying to do; in this case appeal to the younger generation. Alright, I've vented. Thanks for reading.

No comments: